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EXPO 2015: Role and meaning of the Universal Exhibition

Milano, 24 maggio, ore 16.00. Centro Svizzero, via Palestro 2

PROGRAM:

 
16.00    
Welcome
Massimo Baggi, Consul general of Switzerland in Milan 
Stefania Isola, EMScom Alumni Association and Division for Culture and University Studies, Ticino
Ancilla Schmidhauser, Pres. EMScom Alumni Association and Threefaces Corporate Communication, Zürich
 
16.15    
“Role and meaning of the Universal Exhibition: sociological aspects and state of the art”
Michelangelo Tagliaferri, Professor, Accademia di Comunicazione, Milan                                 
 
16.40    
“Presence Switzerland, international communication strategy. 
Study of the Swiss Image in Italy, consequences for the communication strategy in Italy 2014-2016”     
Verena Weber: Head of Strategy & Communication, Deputy Head Presence Switzerland             
 
17.05    Break  
 
17.25    
“The Swiss Pavilion and the Swiss Roadshow in Italy”                                 
Elisa Canton, Swiss Consul in Milan, in charge for Expo Milano 2015
 
17.50    
“EXPO 2015: opportunities and future scenario for Ticino and Switzerland” 
Valentina Mini, Ph.D. in Economics, Institute for Economic Research, IRE, Lugano                               
 
18.15   
“The Communication Strategy of EXPO Milan 2015 - Feeding the Planet. Energy for Life.” 
Representative of the Communication Division Expo 2015 Milan
 
18.15    Questions & Answers
 
19.00    Apero - kindly offer by the Consulate of Switzerland in Milan
 
 
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